Indonesia
Where everything began.
A culture of warmth, community, and storytelling. The first chapter that shaped how I see people and the world.
I explore marketing, technology, and ideas across cultures —
connecting what others keep separate.
Who I am
I was born in Indonesia, shaped by Cambodia,
and refined in Hungary.
Living across different countries taught me
how people think, choose, and connect.
Today, I focus on marketing, digital strategy,
and building meaningful ideas.
The journey
Indonesia
A culture of warmth, community, and storytelling. The first chapter that shaped how I see people and the world.
Cambodia
Quiet strength and adaptability. I discovered what it means to observe deeply and find meaning in complexity.
Hungary
Studying economics in Budapest, I discovered marketing — the intersection of psychology, culture, and strategy.
Present
Using everything I've learned to create meaningful work — marketing strategies, digital experiences, and ideas that last.
Philosophy
"Marketing is not manipulation.
It is understanding."
Culture shapes perception.
Perception shapes decisions.
The most meaningful brands
don't interrupt people.
They resonate with them.
Selected work
01
Branding and cultural adaptation for a restaurant bridging Indonesian and local tastes.
↗02
Indonesian brands navigating global markets — behavioral insight meets brand strategy.
↗03
SEO-focused front-end development — fast, accessible, and built to be discovered.
↗View or download my professional experience.
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